About
Built by an operator.
Josh Penfold PhD, founder.
Twenty years in B2B commerce and enterprise software.
Ran a B2B distribution business for a decade.
Led product at Avalara, where he designed the cross-border compliance system behind eBay international shipping.
Built channel software for a tire manufacturer and productized it as McQuays.
Based in Redmond, Washington. Grew up working class in western New York.
We build for the people who run the business.
photo: dealer office