A senior firm,
doing the boring work.
McQuays is a small group of operators, engineers, and former Big-4 consultants who got tired of watching AI programs fail because the foundations weren't there. We started this firm to do that work — not just brief on it.
How we work.
Senior by default
The partner you meet is the partner doing the work. We don't have a bench.
Foundations first
We don't sell AI. We build the data, process, and systems work that makes AI possible.
Plainspoken
We refuse to use "synergy." We translate AI for executives and executives for AI.
Built to leave
Our job is to make ourselves unnecessary. Most engagements are 90 days.
Honest metrics
If a number doesn't survive an auditor's questions, it doesn't go in the deck.
Right-sized
We say no to engagements where we can't be useful. It's why we sleep well.
The partner you meet is the partner doing the work.
Josh Penfold, PhD
Founder & CEO
Josh founded McQuays on a clear conviction: enterprise B2B operations are ready for transformation, but it has to be guided by deep industry expertise, rigorous methodology, and an unwavering commitment to human oversight.
A recognized leader in B2B commerce, transportation, and agentic automation, he brings decades of experience across enterprise software, AI/ML, and complex supply chain operations. His work sits at the intersection of autonomous intelligence and human judgment — building systems that augment decision-making rather than replace it.
Find out where you actually stand.
A 30-minute discovery call. No deck, no pitch — just a conversation about what's missing between you and a real AI program.